See Everything, Know Everything: Full Transparency in the Supply Chain from Farm to Shelf

Transparency is critical in today’s market. Consumers want to know where their food and wine come from, how they are produced, and what environmental or ethical standards are followed. Journey To Table offers complete transparency through blockchain, giving consumers a clear view of the entire product lifecycle, from the farm to the retailer shelf.

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A wine enthusiast scanning a bottle of wine from a vineyard can view the full journey of the wine.

Key Points:

1. Open Access to Information: “Through our platform, consumers gain open access to detailed information about every product. Whether it’s the type of seed planted, the date of harvest, or the transportation methods used, every piece of information is made available and easily accessible by scanning a barcode.”

2. Promoting Sustainable Practices: “By offering full transparency, Farm To Table encourages sustainable and ethical farming practices. Producers can showcase their commitment to environmental responsibility, and consumers can choose to support farms and vineyards that align with their values.”

3. Real-Time Updates: “Farm To Table ensures that the information presented to consumers is up to date. Any change in the product’s status – whether it’s a new certification, transportation update, or processing stage – is instantly recorded and reflected in the blockchain, providing real-time updates.”

4. Benefits for Consumers: “Consumers are empowered to make informed choices. They can see exactly where their food comes from and make decisions based on factors like local sourcing, organic certification, and environmental sustainability. This transparency builds confidence in the quality and origins of their purchases.”

“A wine enthusiast scanning a bottle of wine from a vineyard can view the full journey of the wine, including details such as the grape variety, the vintage, the region it was grown in, and even the exact barrels used for aging. This level of transparency helps consumers appreciate the craftsmanship behind each bottle.”